JOB RESPONSIBILITIES FOR Marketing Cloud Senior Consultant

• Experience and expertise in end-to-end Salesforce Marketing Cloud implementation from gathering requirements to go live and beyond.

• Acts as an incisive, effective creative thinker bringing business and consulting experience to client engagements and applies expert skills in communication, research, problem-solving, and analysis to client work.

• Manages client expectations and project scope actively with an approach designed to engender project success and extend goodwill.
• Reviews and evaluates business systems, models, processes, requirements and user needs to formulate effective solutions.
• Assists in designing actionable and scalable solutions that leverage the Salesforce Marketing Cloud suite features and best practices.
• Designs, implements, and tests customer journeys and various marketing assets in the Salesforce Marketing Cloud.
• Presents solutions and outcomes to clients (e.g., at a sprint review).
• Leads and trains marketing stakeholders in the use of the Salesforce Marketing Cloud suite.
• Monitors the latest industry trends and research to share with clients and continuously optimize their marketing automation strategy.
• Contributes to the development of the Company Salesforce Practice (e.g., offerings, delivery methodology, supporting sales cycles).
• Converts existing Company engagements, client relationships, and goodwill into additional potential opportunities.

QUALIFICATIONS FOR Marketing Cloud Senior Consultant

General:

• Strong leadership skills with the ability to foster an environment of collaboration and excellence
• Ability to learn technology quickly through instruction and self-training
• Strong attention to detail with the ability to think from a big-picture perspective
• Ability to manage and effectively balance multiple clients and systems designs simultaneously
• Ability to deliver work products on time and with exceptional quality in a remote work environment
• Ability to gather business and technical requirements and write user stories.
• Ability to transform high-level concepts into realistic examples that clients can understand.
• Familiarity with agile ways of working (e.g., Scrum) is a plus.
• Knowledge of data modeling and process documentation is a plus
• Strong oral and written communication skills, including presentation skills (e.g., MS PowerPoint)
• Fluent in spoken and written English.

• Thrives in an entrepreneurial, results-oriented, small business environment.

• Bachelor’s degree or higher (Marketing, Economics, Computer Sciences preferred)
• Ability to travel up to 25% of the time

Marketing Technology:

• At least 2 years of hands-on experience in Salesforce Marketing Cloud Engagement (i.e., Content Builder, Email Studio, Journey Builder, Mobile Studio).
• 3+ years of experience in digital marketing, technology consulting.
• Experience with other Salesforce Marketing suite tools is strongly preferred (i.e., Customer Data Platform, Personalization, Intelligence).
• Experience in digital marketing and a desire to develop in the field of marketing automation.
• Salesforce Marketing Cloud Consultant Certification is preferred but not required.
• Basic knowledge of SQL, HTML, and CSS is required.
• AMP script, SSJS, and GTL knowledge are a plus.
• Additional knowledge of the Salesforce ecosystem and common integration points with marketing systems is an advantage.